Tag Archives: sales

Takeaways: Alex Taub’s ‘Intro II Business Development & Partnership for Startups’ Skillshare class

4 Mar

Class: Alex Taub of Aviary on “Intro II Business Development”, via Skillshare at Aviary HQ

Date: February 29 2012, 20:00-21:45

If you comes from a traditional journalism background (caveat: I don’t), “business development” (BD) is a dirty word, right up there with “sales”.

And in fairness, if you come from a traditional journalism background, you’re unlikely ever to have to engage in either.

But for all those newsies making the leap from working in a newsroom to working for themselves – and yes, that includes freelancers – or in a startup environment, understanding business development (what it is, and why it’s important) is crucial.

Alex Taub, who leads business development and partnerships at Aviary, defined BD thus:

BD is about building and maintaining relationships, developing your company, and finding a point of transaction and turn them into repeat occurrences.

(For the difference(s) between BD and sales, see this post at false precision, this pithy explanation by Lincoln Murphy and this Q&A at Quora)

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How to Master the Design of Compelling Calls-to-Action

13 Feb

How to Master the Design of Compelling Calls-to-Action:

Some good tips here – and CTAs are often taken for granted.