Aside

‘Emotional attachment to a vision shouldn’t override the messages the market is sending you.’

13 Mar

‘It turns out that “never give up” is a dangerous lesson to take to heart with start-up companies. Emotional attachment to a vision shouldn’t override the messages the market is sending you. When the feedback from the market is not positive, when customers are not buying, when you have tried to pivot several times and you still haven’t gotten a foothold, it is wise to make a real and carefully considered evaluation and decide if your vision truly makes sense.’

Face It: You’re Clinging On to a Zombie Start-Up | WSJ

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