Aside

Facebook users: lonely

13 Feb

“People who used Facebook largely to socialize tended to be younger, more social and more neurotic—suggesting that Facebook habitués use the site partly as a tool to alleviate loneliness, the researchers said. People who used Twitter to socialize scored high on openness and sociability but low on conscientiousness.

Participants who used Twitter to seek or spread information, as opposed to socializing, were high on measures of conscientiousness and intellectual appetite and low on neuroticism; Facebook information-gatherers were less curious.”

All about audience targeting…

Facebook and Twitter Users’ Personalities, Robot Heater | Week in Ideas – WSJ.com

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