Aside

“the idea that more money comes from fewer people appears to be nothing but a myth.”

18 Feb

“the idea that more money comes from fewer people appears to be nothing but a myth.”

How the Myth of the Algorithm Fools the Market | Betabeat — News, gossip and intel from Silicon Alley 2.0.

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Aside

5 New Ways to Monetize Your Content in 2012

17 Feb

5 New Ways to Monetize Your Content in 2012:

Interesting.

Aside

“Brands and their marketers suffer from what I refer to as medium’alism, a condition where inordinate…”

16 Feb

“Brands and their marketers suffer from what I refer to as medium’alism, a condition where inordinate value and weight is placed on the technology of any medium rather than amplifying platform strengths and ideas to deliver desired and beneficial experiences and outcomes. Said another way, businesses are developing for the sake of development and establishing supporting presences without regard for how someone feels, thinks, or acts as a result. In doing so, “engagement” programs are calculated, brought to life in the form of an editorial calendar that, by its very nature, isn’t not designed to really engage people at all.”

Engagement Ain’t Nothing But A Number | PandoDaily

See also: “if you build it, they will come”.

Aside

“good designers don’t tend to think about consumers; they think about people and what they want…”

15 Feb

“good designers don’t tend to think about consumers; they think about people and what they want and need. It’s a subtle point, but thinking about people as consumers immediately dehumanizes them and makes it harder to empathize…good designers are good at iterative prototyping, refining the concept through repeated cycles and getting feedback from the right people as they go. James Dyson famously made two thousand prototypes of his bagless vacuum cleaner before he got it right. The rest, as they say, is history.”

How Good Designers Think – Simon Rucker – Harvard Business Review

Aside

“What happens when we turn to very young and inexperienced entrepeneurs and hand them a wad of cash…”

15 Feb

“What happens when we turn to very young and inexperienced entrepeneurs and hand them a wad of cash and demand that they lead the way forward for the rest of us?”

Airy Labs and Ed-Tech Startup Failures

Aside

“…startup failure happens all the time. Startups burst onto the scene (and particularly now, in…”

15 Feb

“…startup failure happens all the time. Startups burst onto the scene (and particularly now, in such “frothy” times, they burst onto the scene with substantial investor backing). They stumble. They pivot. They adapt. And often they fail and sometimes they die. They die silently with a few founders saying “well shit, that didn’t really work out. Lessons learned. Let’s move on.” Or they die with a “hey, let’s make things right. Let’s pay back our investors and then get jobs or something.” Or, sometimes I guess, they die spectacularly and publicly, with stories in Techcrunch and a litany of nasty posts left on various forums around the Web. It happens. It happens now, and it’s happened in the past. The fact that we don’t actually know much about our history — as entrepreneurs or as educators — is part of the very unfortunate (ed-)tech amnesia we all suffer from. Perhaps that’s a big lesson to be drawn here.”

Airy Labs and Ed-Tech Startup Failures

Aside

“The truth is that startups are always in a hurry and always make mistakes. A good CEO knows that she…”

14 Feb

“The truth is that startups are always in a hurry and always make mistakes. A good CEO knows that she must remain nimble and prepared to deal with the fallout of those rushed decisions. And the mob has taught those nimble CEOs that a nuanced discussion is not what the mob wants to hear. They want to see that belly.”

I’m So, So Sorry. Here’s My Belly. Now Please Move On. « Uncrunched

Aside

“it’s positively de-motivating to work for a company where your job is just to shut up and take…”

14 Feb

“it’s positively de-motivating to work for a company where your job is just to shut up and take orders. In tech startup land, we all understand instinctively that we have to hire super smart people, but we forget that we then have to organize the workforce so that those people can use their brains 24/7.”

A VC: The Management Team – Guest Post From Joel Spolsky

Aside

“Much of the debate over old media and new, Hollywood vs Silicon Valley, can be distilled down to who…”

13 Feb

“Much of the debate over old media and new, Hollywood vs Silicon Valley, can be distilled down to who ultimately calls the shots: the producer or the audience. To paraphrase Paul Weller: In a technology company, the public gets what the public wants. In a media company, the public wants what the public gets.”

A Real Media Company Doesn’t Care That You’re Mad At It | PandoDaily

Aside

Facebook users: lonely

13 Feb

“People who used Facebook largely to socialize tended to be younger, more social and more neurotic—suggesting that Facebook habitués use the site partly as a tool to alleviate loneliness, the researchers said. People who used Twitter to socialize scored high on openness and sociability but low on conscientiousness.

Participants who used Twitter to seek or spread information, as opposed to socializing, were high on measures of conscientiousness and intellectual appetite and low on neuroticism; Facebook information-gatherers were less curious.”

All about audience targeting…

Facebook and Twitter Users’ Personalities, Robot Heater | Week in Ideas – WSJ.com