Tag Archives: galavant
Aside

“Brands and their marketers suffer from what I refer to as medium’alism, a condition where inordinate…”

16 Feb

“Brands and their marketers suffer from what I refer to as medium’alism, a condition where inordinate value and weight is placed on the technology of any medium rather than amplifying platform strengths and ideas to deliver desired and beneficial experiences and outcomes. Said another way, businesses are developing for the sake of development and establishing supporting presences without regard for how someone feels, thinks, or acts as a result. In doing so, “engagement” programs are calculated, brought to life in the form of an editorial calendar that, by its very nature, isn’t not designed to really engage people at all.”

Engagement Ain’t Nothing But A Number | PandoDaily

See also: “if you build it, they will come”.

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Aside

“The truth is that startups are always in a hurry and always make mistakes. A good CEO knows that she…”

14 Feb

“The truth is that startups are always in a hurry and always make mistakes. A good CEO knows that she must remain nimble and prepared to deal with the fallout of those rushed decisions. And the mob has taught those nimble CEOs that a nuanced discussion is not what the mob wants to hear. They want to see that belly.”

I’m So, So Sorry. Here’s My Belly. Now Please Move On. « Uncrunched

Aside

“What I do find to be a wonderful development is the way in which social discovery engines like…”

13 Feb

“What I do find to be a wonderful development is the way in which social discovery engines like Summify and Percolate surface much more relevant and much higher-quality content than search ever did. (Although I do worry, a lot, about the way in which Twitter seems to have bought Summify just to shut it down.) The more that we share stories and use such tools, the better the chance that great content will get an audience commensurate with its quality — even if it doesn’t have a web-friendly headlines like “How Your Cat Is Making You Crazy”.”

Quality vs quantity online | Felix Salmon

Aside

“Networks beat utilities in the age when everyone is connected to everyone else.”

11 Feb

“Networks beat utilities in the age when everyone is connected to everyone else.”

A VC: Utilities vs Networks