Tag Archives: design
Aside

“good designers don’t tend to think about consumers; they think about people and what they want…”

15 Feb

“good designers don’t tend to think about consumers; they think about people and what they want and need. It’s a subtle point, but thinking about people as consumers immediately dehumanizes them and makes it harder to empathize…good designers are good at iterative prototyping, refining the concept through repeated cycles and getting feedback from the right people as they go. James Dyson famously made two thousand prototypes of his bagless vacuum cleaner before he got it right. The rest, as they say, is history.”

How Good Designers Think – Simon Rucker – Harvard Business Review

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18 Great Examples of Sketched UI Wireframes and Mockups | Inspiration

11 Feb

18 Great Examples of Sketched UI Wireframes and Mockups | Inspiration