Aside

“qualitative feedback is most effective when it’s overwhelmingly negative. A strong negative signal…”

15 Mar

“qualitative feedback is most effective when it’s overwhelmingly negative. A strong negative signal indicates that your assumptions most likely won’t work and lets you quickly abandon or refine it. If 5 out 5 customers tell you they don’t have a problem, that’s pretty significant!
On the other hand, a strong positive signal doesn’t necessarily mean it will scale or that the customer isn’t lying. All it does is give you permission to move forward until that can be verified later through quantitative data.”

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2 Responses to ““qualitative feedback is most effective when it’s overwhelmingly negative. A strong negative signal…””

  1. dopeambition March 18, 2012 at 22:39 #

    Reblogged this on SERIAL SCHEMER.

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  1. AARRR! Pirate metrics vs survey fatigue – what’s a business to do? « Ent! - March 18, 2012

    [...] on Ent! ‘qualitative feedback is most effective when it’s overwhelmingly negative.‘ ‘in-home research visits are key to Facebook’s continued success.‘ Share [...]

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