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“in-home research visits are key to Facebook’s continued success. “A company can be very strong…”

12 Mar

“in-home research visits are key to Facebook’s continued success. “A company can be very strong technically,” she explains, “but without that connection to what people want, it’s difficult to build loyalty. In the end, it’s all about people. We don’t want to think about users. We want to think about people.””

Inside the Facebook Research Team’s In-Home Visits | Facebook

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2 Responses to ““in-home research visits are key to Facebook’s continued success. “A company can be very strong…””

  1. dopeambition March 12, 2012 at 22:48 #

    Funny; just the other day I was chatting with a friend about how “user” is such a shitty term for people who will consume what it is we plan to offer. It makes them sound like drug addicts. Of course Facebook (the new Wal-Mart of the web?) says this first.

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  1. AARRR! Pirate metrics vs survey fatigue – what’s a business to do? « Ent! - March 18, 2012

    [...] ‘qualitative feedback is most effective when it’s overwhelmingly negative.‘ ‘in-home research visits are key to Facebook’s continued success.‘ Share this:MoreLike this:LikeBe the first to like this [...]

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